Looking at this advertisement, I do not see the grief, the death, not even the awareness that
it is trying to promote to the public, but just as a pure gimmick to make more money.
Today, I feel that society is all for “ever man for themselves” and is money hungry! This ad really prove the point that companies will do anything to make a huge profit or to at least to get attention, and they do not care how they make it! In my opinion, the only true reason why United Colors of Benetton Company decided to use this image is that they know that a good sad story will always win in the end. People will always feel sympathy towards someone that is ill or with a disability, and will support whatever research on the other hand, dig into their wallets to contribute to a foundation to know that they have done a good deed. This is purposely their main strategy to seek and win over the hearts and compassion of the public. Therefore, to no surprise their plan succeeded. As for the notion of company trying to promote the awareness of AIDS, failed. The strategy that the company used, or at least attempt to used, is disastrous simply because of the image. The manner in which the photo was used is powerless, unconvincing and the fact the photo have a stamped clothing logo at the bottom DOES NOT send an AIDS awareness message to its consumers, or anyone in general. For instance if a person is walking down the street ,or driving in the car and happens to look up and see this advertisement posted on a billboard , the viewer would see is a sickly person with an unknown illness laying in a hospital bed with their relatives gather around embracing each other and crying because it is a very gloomy moment . As well as there are clothes(logo) involved in the scene. The sickly person , the tears, and the depression, and sadness are all obvious to the public ,but the AIDS message is not. Where is the awareness of this epidemic? How is the public is suppose to know that the sickly man has AIDS in this photo? With a quick look at this man , a person can easily make hundreds of assumption that could be wrong without even thinking about the possibility of AIDS. Maybe he needs a organ transplant or that he needs a blood transfusion? How do the public suppose to know what is wrong? There is not a single connection towards this silent and unnoticeable disease to let the public know that it is out there and millions of people are dying from it . I thought the company could have put an message of how they felt about AIDS/HIV infection . Or at least a added the numbers of people that are infected (statistics ) and the chances of becoming part of this epidemic if ignorant about it. This advertisement did not grab people attention about the awareness and say," HEY! THERE IS REALLY A SUCH THING AS AIDS, AND MAYBE I Should BE CAREFUL!” But yet, there is the name of the clothing company in green and white bold letters included on the photo publicize for everyone to know.
Wow! This picture really speaks for itself….
it is trying to promote to the public, but just as a pure gimmick to make more money.
Today, I feel that society is all for “ever man for themselves” and is money hungry! This ad really prove the point that companies will do anything to make a huge profit or to at least to get attention, and they do not care how they make it! In my opinion, the only true reason why United Colors of Benetton Company decided to use this image is that they know that a good sad story will always win in the end. People will always feel sympathy towards someone that is ill or with a disability, and will support whatever research on the other hand, dig into their wallets to contribute to a foundation to know that they have done a good deed. This is purposely their main strategy to seek and win over the hearts and compassion of the public. Therefore, to no surprise their plan succeeded. As for the notion of company trying to promote the awareness of AIDS, failed. The strategy that the company used, or at least attempt to used, is disastrous simply because of the image. The manner in which the photo was used is powerless, unconvincing and the fact the photo have a stamped clothing logo at the bottom DOES NOT send an AIDS awareness message to its consumers, or anyone in general. For instance if a person is walking down the street ,or driving in the car and happens to look up and see this advertisement posted on a billboard , the viewer would see is a sickly person with an unknown illness laying in a hospital bed with their relatives gather around embracing each other and crying because it is a very gloomy moment . As well as there are clothes(logo) involved in the scene. The sickly person , the tears, and the depression, and sadness are all obvious to the public ,but the AIDS message is not. Where is the awareness of this epidemic? How is the public is suppose to know that the sickly man has AIDS in this photo? With a quick look at this man , a person can easily make hundreds of assumption that could be wrong without even thinking about the possibility of AIDS. Maybe he needs a organ transplant or that he needs a blood transfusion? How do the public suppose to know what is wrong? There is not a single connection towards this silent and unnoticeable disease to let the public know that it is out there and millions of people are dying from it . I thought the company could have put an message of how they felt about AIDS/HIV infection . Or at least a added the numbers of people that are infected (statistics ) and the chances of becoming part of this epidemic if ignorant about it. This advertisement did not grab people attention about the awareness and say," HEY! THERE IS REALLY A SUCH THING AS AIDS, AND MAYBE I Should BE CAREFUL!” But yet, there is the name of the clothing company in green and white bold letters included on the photo publicize for everyone to know.
Wow! This picture really speaks for itself….
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